brand building for multipassionate Entrepreneurs
I see you, I know you, I am you.
So many women are just SO talented, so passionate, and gifted in many ways. We have many interests, multiple things that pull at our hearts all at once, and a deep desire to make things better, to make an impact, and to serve others.
So, with all of this in mind, the question becomes: can you, or how can you fuse all of your gifts, your strengths, and your passions into one cohesive business and brand? And, should you even try to do so?
It’s such a deep, interesting conversation! Let’s dive in and let me start by saying ‘it depends’. Not the easy answer you want to hear, but looking at it from a purely business perspective first is crucial to long-term happiness and success.
Here are a few key things to consider when evaluating whether or not you can combine all of your loves into one profitable business:
Think about how your prospective clients and customers may view you. Especially as you’re starting out, you want to be confident and solid - and not appear as if you’re jumping all over the place, spread too thin, uncommitted or unclear.
Start simple and small. Minimal + Well means clearing the clutter and getting laser focused on doing JUST ONE THING to start. Own it. Revel in it. Do this one thing, offer one solid well-defined, thoughtful product or service. Build connection and a following. Make a difference and an impact. Once you’re on solid ground and consistently serving and selling this one product or service, go ahead and expand your lifestyle brand with a second ALIGNED offering.
Keep hobbies as hobbies. Do a deep soul search and make sure that you really want to turn something you love doing into a business. Know that doing this will possibly put constraints and pressure on the thing you love. Will having the element of being dependent on your passion to generate your income suck all of the joy out of it? If so, let it be a hobby and move on. It’s necessary to keep some things just for yourself that you love doing for the pure fun and joy they bring.
Once you’re clear and on solid ground with these, you’re possibly ready to think about adding in offerings that leverage some of your other strengths and passions. Some of the most powerful things you need to consider at this stage of building out a bonafide lifestyle brand include asking whether there is one group of customers who would benefit from both offerings and whether that ideal customer has relatively the same demographic profile and income level. Think about how out of line it would appear to potential customers to see you offer one thing at a $ 3,500 retail price and something else at $ 5.00. The quality, beauty, and experience of anything under your umbrella brand need to track and cater to the deep desires of your intended ideal audience.
Give consideration to whether or not any additional passions, products, or services you bring under your lifestyle brand intimately connect and are in alignment with your brand vibe, your values, and why you’re excited to do the work you do each day. The golden thread that ultimately must tie all of your offerings together is YOU.
There is potentially a gorgeous, brilliant way to bring several of your passions together into one powerful, impactful brand but it takes thoughtful, specific action at key points along the way. Use the link below if you’re ready to dive into the process and see where it can take you to fulfill your dreams and book a time for us to talk about building your brand:
https://booktheappointment.as.me/